22/04/2010Victor Chandler In-Play product an immediate success
Victor Chandler today released impressive figures for their in-play sports betting product developed by Zukido.
In the six weeks since release the live console has increased in-running punter numbers by 50% and increased live betting turnover by over 300%.
The multi-lingual console, produced by Zukido, brings together a live score centre across all in-running sports, live audio and video media, and real time statistics, together with live betting features and punter personalisation.
Zukido not only provided the front end application but provided Victor Chandler with end-to-end consulting - working together to ensure that this first phase product launched Victor Chandler firmly into the in-play arena.
David Sargeant, Commercial Director at Zukido, said of the news: “We are very proud to have launched this product with such a prestigious brand as Victor Chandler and are delighted with the immediate success of the application”.
Paul Louis, Operations Director at Victor Chandler, said “I am delighted by the initial launch of our LIVE product, it has given us an instantly competitive platform on which we will continue to build over the next 12 months. Our target is for in-running revenues to reach 50% of total sportsbook revenue by the end of 2010. Working with Zukido has allowed us to deliver this project on-time and in-budget to an exceptionally high standard”
The application can be seen live at Victor Chandler.