26/06/2010Boylesports adds mini-games to live betting application
Following the release of its live betting application earlier this year, Irish independent bookmaker Boylesports has now added Zukido's mini-games to its in-play betting experience, allowing customers to bet on casino style games at the same time as live sports.
Zukido released Boylesports live betting application in January of this year, featuring live odds, real-time scores, statistics and text commentary on snooker, tennis, football, cricket, darts, ice hockey and basketball.
Boylesports has now added Zukido's Mini Blackjack game as the first in a range of mini-games to be launched, with others including Zukido Mini Roulette and Mini Gameshow-Hi-Lo also scheduled for future release.
“The in-play product is hugely complemented by a targeted mini-game offering,” said Zukido's commercial director David Sargeant. “Zukido are proud to be working with Boylesports to give their customers a total live betting experience while maintaining the uniqueness of the innovative brand.”
Conor Farren, Boylesports' sportsbook product manager added: “Working with Zukido was refreshing. They understood that we wanted to give our customers a total live betting experience and offered valuable input and expertise every step of the way.”
“It has been a very mutually beneficial partnership to date and we hope to continue to do good work together in the future. The bespoke Minigames and Live Betting solution are a fantastic addition to Boylesports.com.”