01/11/2010Betfred goes live with Zukido mini-games
Betfred, one of the world's biggest independent sports betting brands, has chosen to go live with three new mini-games from Zukido, the sports betting and e-gaming specialist.
The new mini-games from Zukido are designed to complement the sports betting experience and are embedded in all the sports betting pages of the Betfred website.
Zukido has provided Betfred with mini-Blackjack, mini-Roulette and mini-Gameshow Hi-Lo. These casino style side games are designed to be quick turnover games providing instant enjoyment to the customer running from the unified sportsbook wallet.
David Sargeant, Commercial Director at Zukido said “Betfred has a reputation for its innovative approach to online betting, and Zukido are proud our mini-games are part of the excellent customer experience.”
Russell Young - Head of Games at Betfred said “Zukido deliver great performing games our customers enjoy - increasing revenue across sports betting and live betting. We are looking forward to this partnership developing in the future”.